Emoji Triggers
Using Hashtags to add users to your audience.
Emoji Triggers are triggers that use an emoji, a Hashtag and a brand @mention to opt a user into a campaign.
All of the instructions below relate to the Rulesets tab under a campaign. You'll need to navigate there before you can make any changes. ‌ Note: Iris only supports hashtags in Left To Right configuration. Iris does not support Right To Left Hashtags currently as triggers.

Adding an Emoji Trigger

    1.
    Click the New dropdown and then choose Mention Auto-Reply
    2.
    Fill in the form giving your trigger a name and description
    3.
    Click the "Hashtag and Emojis" pill under "@mention contains the"
    4.
    Enter your hashtag and emoji(s), you can use the plus button to require multiple emoji. The tweet from your user will need to include all of those emoji to activate the trigger
    5.
    Configure your auto-response as you would for any other trigger
    6.
    Hit OK
    7.
    Save the ruleset, your ruleset is now active

Testing an Emoji Trigger

Because Emoji Triggers are extremely customisable, you should test all of the triggers before your campaign goes live. You'll need to use a public account to test the campaign:
    1.
    Compose a tweet mentioning your brand's handle, hashtag and emoji
    2.
    Send that tweet
    3.
    Confirm that you get the auto-response
    4.
    Confirm that you're on the audience
If you want to test multiple trigger types (i.e. multiple emoji or hashtag opt-in configurations), make sure you send the opt-out hashtag between tests so your user is reset to having not interacted with the campaign.

Removing an Emoji Trigger

    1.
    To remove an emoji trigger, delete the ruleset by clicking the "delete" icon at the bottom of the ruleset
    2.
    Then click "Save Rulesets" in the top right
    3.
    Users will no longer get an auto-response
Last modified 8mo ago