Campaign Analytics
Getting a sense of your campaign's performance.
The Campaigns App provides stats and information on the performance of your campaign.
There are a few statistics that are important to the health and performance of your campaign:

Audience / Subscribers

The Audience is the number of unique users who have opted into your campaign, minus those users who have opted out. You should think of them as users who are subscribed to your campaign.
Each campaign has its own unique, independent audience. You can view the overall state of the audience under the overview tab in your campaign.
Basic Audience Overview
If you want to see more information about your audience including the growth over time, click the Metrics tab, then click Subscribers
Your Audience Size
You can then see how your audience has changed in size over time, as well as identify trends between broadcasts and audience subscription or unsubscription events.
View Subscriber Stats per day
Note that we only show days where subscribers have interacted.

Trigger Metrics

If your campaign has trigger tweets, you can view metrics for individual tweets under the Metrics tab, clicking Triggers which will load a view for you to see how your trigger tweets are performing.
Trigger Metrics
NOTE: We only receive events from non-protected users, so there may be a bit of a discrepancy between the events recorded by the Campaigns App and the metrics displayed by Twitter.

Auto-Response Metrics

You can view metrics for individual Auto-Responses under the Metrics tab, clicking Auto-Response which will load a view to show you how your auto-responses are performing.
Response Metrics
    Tweets: The number of tweets sent with this auto response
    Shares: The number of users who retweeted the response
    Likes: The number of users who liked the event
    Reach: An estimated reach, the number of followers of each user that retweeted, summed

Broadcast Metrics

You can view metrics for individual Broadcasts under the Metrics tab, clicking Broadcasts which will load a view to show you how your broadcasts are performing.
Broadcast Metrics
    Tweets: The number of tweets sent with this auto response
    Shares: The number of users who retweeted the response
    Likes: The number of users who liked the event
    Reach: An estimated reach, the number of followers of each user that retweeted, summed
Last modified 8mo ago