Sending Broadcasts to your Campaign's Audience.
Broadcasts are an important part of most campaigns. You've worked hard to build an audience and now you want to distribute tweets to that audience.

Broadcasts - The Basics

Broadcasts are basically auto replies, except they have an associated date and time. Instead of being sent in response to an event (a like or retweet) they're sent in a batch at a certain date and time.
All functionality supported in auto replies is supported in broadcasts, you can use media, cards and URLs.
You can only create more than one broadcast per campaign if you have specific permission - your Iris account manager will enable this access if you qualify for it.


To better understand how to use Media or Cards on Twitter visit their guides here:

Creating a New Broadcast

All of these actions occur under the Broadcasts tab inside your Campaign. You'll need to navigate there before performing any of the below actions.
IMPORTANT: Once a broadcast starts distributing, you are not able to edit or change it in any way. Please make sure you double check all copy before you save your broadcast.
    Click the 'New' Button on the Broadcasts tab
    If you're importing from a Promoted Only Tweet made on the Twitter Ads Dashboard, have that link ready
    Click "Import from Tweet" and import what you need from the Tweet, following the same process you've used for your Trigger tweets
    If you're creating multiple broadcasts, make sure you reference the Opt-Out mechanic in the Tweet Copy (i.e. include "Reply #stop to opt-out") at the end of your broadcast
    If you're not importing from a Promoted Only Tweet, just configure the tweet copy in the interface. Use the "preview" functionality to get a preview of what the content will look like on Twitter
New Broadcast
You can import media in the same way you import for responses.
We recommend you set up all broadcasts as drafts and validate you are happy with the look and feel before scheduling or sending them.

Editing a Broadcast

Broadcasts are editable up until they begin to send, at which time you are no longer able to edit them. You can change any element of the broadcast before it is sent, including when it is due to be distributed.
After you edit a broadcast, please review the preview to make sure you are happy with how the broadcast will be distributed. If you have any concerns about how your content will look, please create a Promoted Only post and import it as a Media Source Tweet.

Scheduling a Broadcast

Edit the broadcast and click the Schedule Tab.
Scheduling a Broadcast
Make sure to check the date and time and timezone. Iris will start to distribute that broadcast at that time in that timezone. Once a broadcast has started to distribute it cannot be changed. Your broadcasts that are scheduled will have an indication as to when they will be distributed.
Scheduled Broadcasts

Sending a broadcast now

Iris has the ability to distribute a broadcast immediately. Please double check all media and content because it will immediately begin to distribute and will not be editable.
Edit the broadcast and click "Send now".
When you hit save it will immediately start distributing to your audience.
Choose "Send Now"

Distributing Broadcasts

When the time in the timezone that you have chosen passes, Iris will queue and begin distributing your broadcast. At this time you will no longer be able to edit or delete the broadcast. The broadcast dashboard will refresh every 30 seconds to show you the distribution status.
Your broadcast list

Completed Broadcasts

After a broadcast has distributed it will appear in the broadcast list as sent. You'll be able to see the content and when it was sent. You'll also be able to view broadcast statistics:
    Audience - The size of the audience for your campaign at the time the broadcast began sending
    Sent - How many tweets were successfully sent to Twitter
    Failed - How many tweets failed to send to Twitter
    Rate - How many tweets per second/tweets per minute were sent through to Twitter
Last modified 8mo ago